Google ADS
Google Ads
We value close communication and close relationships with our customers.
This approach provides us with the right information, allowing us to shape our strategies more effectively.
In our reports to you, we clearly explain our plans and implementation methods.
We take care to make our reports as clear as possible, so that you can easily understand and evaluate our strategy.
Sectoral Analysis
We research your sector and its dynamics in the digital space.
Competitor Analysis
We analyze and follow your competitors investing in the digital channel.
Target Audience Analysis
We research your target audience in the market and try to connect with them.
We integrate the necessary tracking codes on your website and track them.
Keyword Analysis
We research keywords suitable for your industry and analyze their costs.
Reporting
We regularly report our work to you with Data Studio.
RESEARCH
Before starting Google Ads advertising activities, the process of in-depth research of our industry and your target audience is definitely initiated.
At this stage, our competitors are meticulously identified and details such as their websites, social media accounts, YouTube channels, advertising models and keywords are examined.
Not only digital channels, but also details such as your brand's product or service policy and advantages and disadvantages are comprehensively examined.
The research conducted during this process is regularly updated and our digital strategy is shaped based on the data obtained.
- Sector analysis is carried out on a regular basis, and as a result of this analysis, channels that can be invested in are identified and these channels are investigated in detail.
- Websites hosting advertising space related to our sector are researched and this research continues on a regular basis.
As a result of this research, evaluation work is initiated for the process of investing in these areas.
COMPETITOR ANALYSIS We use professional tools such as Google Ads (Target Impression Share), SEMrush, Ahrefs, Similarweb to identify our competitors.
As a result of these analyzes, we examine the strategies of other brands in the sector.
After identifying the brands that can compete with the competitors we have identified and use effective strategies, we continue to monitor these brands continuously.
We conduct detailed analyzes throughout this process.
- The website of the brands in our field and the strategies they build on the site are evaluated.
Sector-based content and average session duration of the sites are examined in detail.
A detailed examination can be made up to the site speed performance that causes these factors. - The investments made by our competitor brands in advertising channels are analyzed and with these processes, brand awareness is analyzed and studies are shaped in order for our brand to do better.
PLANNING After completing our competitor analysis and research, we move on to the planning phase based on the data obtained.
During the planning process, we will determine the investments to be made in Google ADS ad channels and create a roadmap for a minimum of 15 days.
In line with this plan, the preparation of designs, the creation of ad texts (according to the appropriate ad model) and preparations for the target audience will be completed.
Then, the campaign creation process will start on Google ADS and the ads will be launched.
- Reporting of the work to be done and budget planning are prepared and notified to the brand side.
- - Preparations are completed according to the materials to be used (Text, Visual, Video) and presented to the brand once before it is published.
In line with the approval, it is published in accordance with our strategy.
APPLICATION
Now it's time to move!
We activate the preparations we have made to reach our target and take action.
We publish the materials we have prepared and target our target audience by sticking to the strategy we have determined.
As our team performs on the field, we regularly follow up to identify potential problems immediately and monitor our share of impressions.
In this process, we continue our work by aiming to achieve the highest conversion at the lowest cost.
- Analyzes are reported to the brand on a regular basis.
- Every month, regular reports are interpreted and communicated to the brand side.
- Discussions about the process continue to be held with brands on a weekly basis according to supply/demand.
Transparency
We provide management from your account by authorizing a Google ADS account belonging to the brand.
Performance
We ensure efficient performance in the short term with the strategic moves we implement
Experience
We have gained a lot of experience with many brands we serve and have served.
Reporting
We regularly report and comment on our regular operations to you.
Frequently Asked Questions About Google Ads
You can find answers to all your questions in this area.
Google Ads allows users to reach potential customers by showing ads associated with specific keywords when they search on Google.
These ads are typically displayed on search results pages, YouTube, the Google Display Network and other Google partner websites.
Google Ads provides advertisers with customizable options based on audience, budget and ad performance, helping businesses define their advertising strategy and manage their advertising budgets effectively.
Google Ads Consulting is a service that provides businesses with expertise in creating, managing and optimizing advertising strategies on the Google Ads (formerly AdWords) platform.
A Google Ads Consultant or Expert effectively uses the Google Ads platform to help clients achieve their goals.
These experts use a variety of strategies and techniques to optimize clients' advertising budgets, select keywords, write ad copy, identify target audiences and track ad performance.
A Google Ads Specialist is usually a certified and experienced professional on the Google Ads platform.
They specialize in the management of advertising campaigns and have the knowledge and skills to help clients achieve the best results.
They develop strategies to drive more traffic, conversions and sales to clients by using advertising budgets in the most efficient way.
They also monitor ad performance and generate reports so that campaigns are continuously optimized.
These experts constantly update and refine advertising strategies to help clients achieve their goals.
Google Search (Text) Ads Google Display Network Google Mobile App Ads Google Map Ads Google Shopping Ads Google Remarketing Ads
Yes, Artnova Creative can be involved in Google Partners cooperation.
The Google Partners program is a program that encourages digital marketing agencies to specialize in the Google Ads platform and provide the best service to their clients.
This program enables agencies to have Google Ads certifications, create effective advertising strategies and deliver optimized advertising campaigns to their clients.
As Google Partners, Artnova Creative is considered to be specialized in the Google Ads platform and experienced in managing effective advertising campaigns.
This collaboration can help them better serve their clients and manage their online presence more effectively.
Yes, Artnova Creative provides regular reporting on advertising campaigns.
We track various metrics to measure the success of ad campaigns and provide a clear view to our clients.
These reports usually include key performance indicators such as ad performance, budget spend, conversions, click-through rates, cost-per-click (CPC) and cost-per-conversion (CPA).
These reports are provided to our clients on a regular basis and help them understand how their advertising campaigns are performing and improve their strategies.
Moreover, the reporting process strengthens our communication with our clients and presents our advertising strategies in a transparent way.
We attach great importance to the reporting process to help our clients achieve their goals and increase the effectiveness of their advertising campaigns.
