360°Digital Performance Agency

Search Engine Optimization (Seo)

You are in the right place to improve your SEO (Search Engine Optimization) performance.

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Search Engine Optimization (Seo)

SEO efforts are indispensable to increase your website’s visibility and rank high in search engines.
SEO strategies are divided into two main aspects: on-site SEO and off-site SEO.
In the SEO services we offer to our customers, we unlock the full potential of your website by covering both areas.

SEO STUDY

Keyword Analysis

Thanks to professional SEO tools, we identify the most trending keywords in your industry that will bring you the most conversions and benefits.

Competitor Analysis

We analyze your competitors' connection sources, traffic channels and all the moves they have made, and create strategies to do better.

Keyword Analysis

We regularly perform technical analysis, identify problems and perform optimization work to improve our site health.

Reference Links

We provide links that will benefit your website, bring traffic, drive behavior and result in conversions.

Content

We provide content revision and production of new content when requested. We improve and produce content taking into account user search intent.

Reporting

We present your performance to you using Google Data Studio. We report your performance transparently and present you the point reached from the beginning in a comprehensive manner.

THE TOOLS WE USE

RESEARCH

After the SEO agreement, as Lova Digital, we step into the research process, which is the starting point of the business.
In this process, we examine sector analysis, web page types, investments made, channels used and other important resources in detail.
For example, if you are in the e-commerce sector, we can go as far as analyzing products, prices and models.
If you are a content producer, we can do detailed investigations such as researching YouTube channels.

We know that products, prices and models have a direct impact on SEO performance as well as overall performance.
If you are not producing videos in an environment where others are producing videos and ranking, the impact of our work will be limited.
For this reason, we will act together with you by creating a mutual team in our cooperation.
In other words, in unconditional cooperation, we will fulfill your expectations based on the research process.
Our goal is to achieve success together and realize your goals.

  • Sector analysis is carried out.
    The status, trend and investments of the brands in the sector are analyzed.
  • What are the types of web pages in the sector and the content produced by these pages?
    It is analyzed in detail.
  • The channels used by the sites in the sector are investigated.
    How are these channels used?
    How can we invest?
    Issues are discussed.

COMPETITOR ANALYSIS

We identify competitors' featured pages and the keywords that drive visitors to those pages.
We identify and analyze the sources from which competitor sites receive the most links.
We also examine other marketing channels that competitor sites invest in and investigate the strategies they use.
Based on the results of this research, we create a more effective strategy in competition and determine the necessary steps to outperform competitors.

  • Comprehensive competitor analysis is performed with Ahrefs, SEMrush, SEO Monitor and SEO Powersuite tools.
  • The best pages, the best keywords are identified and the best link sources are identified.
  • Traffic sources are identified.
    Strategies are learned and efforts are initiated to produce better ones.

PLANNING Lova Digital examines the health of the website through technical analysis, identifies problems and generates solutions.
Content management is one of our top priorities.
Our team identifies where new content needs to be created and existing content needs to be updated, and offers suggestions to the brand.
We achieve results with strategies such as strengthening the link profile and supporting it with social signals.
Branding is our top priority.
Instead of focusing on keyword performance alone, we focus on the growth trend of the website, organic conversions and organic traffic increase.

  • It is ensured that technical SEO analysis is performed regularly.
    Planning is made to eliminate errors.
  • Comprehensive feedback is provided to the brand side for content revision and new content production.
    The process is planned.
  • The resources and channels that will lead to success are identified.
    Strategies are determined and planning is made for these channels.

APPLICATION

Research has been completed and competitor analysis has been done.
Now it is time for implementation.

First, solving health issues is our priority.
These issues are identified by automated tools and professional SEO experts and corrected if necessary.
After the health status reaches 90/100, the process of content revisions and new content production begins.
This process continues periodically and the content produced is presented to the target audience through appropriate channels.
User behavior is analyzed and measures are taken against any negativity.

Branding is an important part of the implementation process.
In particular, returning users contribute significantly to branding and SEO.
SEO performance is increased with Remarketing strategies.

After all these steps, the process is reported with professional tools such as Data Studio.

  • Problems affecting health status are eliminated.
  • Content revision takes place, new content is produced.
  • The connection profile is optimized.
  • Traffic sources are identified and used in the most appropriate way.
  • Remarketing is actively used and the rate of returning users is increased.
  • Performance reporting is done with Data Studio.

WHY US?

Lasting Performance

We improve your performance permanently.

Natural Studies

Artnova Creative does not perform artificial SEO work. It progresses with natural practices.

Gains Experience

Since our goal is to speak the same language, we make our customers aware of SEO.

Regular Reporting

We regularly and periodically create professional SEO reports and present them online.

Frequently Asked Questions About Search Engine Optimization

You can find answers to all your questions in this area.

SEO (Search Engine Optimization) means Search Engine Optimization in Turkish.
SEO is the application of a set of techniques and strategies that make a website more visible in search engines and allows it to rank higher organically (without paid advertisements).

The main objective of SEO is to ensure that the website ranks high in search results related to targeted keywords.
This helps drive more organic traffic of potential customers or visitors to the website and hence more conversions.

The main components of SEO are:

  1. Keyword Research: Identifying targeted keywords and optimizing the website with these keywords.

  2. Content Optimization: Harmonizing the content on the website with the targeted keywords and providing quality, informative content.

  3. Technical SEO: Optimizing the technical infrastructure of the website, increasing page speed, improving technical details such as editing URL structures.

  4. Link Authority: The acquisition of quality and relevant links (backlinks) from other sites.

  5. User Experience Optimization: Making design and usability improvements to ensure that users have a better experience on the website.

SEO is an essential element for the long-term success of the website and should be constantly updated and improved.

SEO has many benefits for a website and the main contributions are the following:

  1. Higher Rankings and Visibility: A well-structured SEO strategy ensures that the website ranks higher in search engines.
    This makes it easier for potential customers or visitors to find the website.

  2. Organic Traffic Increase: Higher rankings help drive more organic traffic to the website.
    Organic traffic is the result of a longer-term strategy that is achieved without paying for ads.

  3. Higher Conversion Rates: A good SEO strategy ensures the delivery of content that aligns with targeted keywords.
    This can lead to visitors staying on the website longer and converting more.

  4. Increased Brand Awareness: Higher rankings ensure that the website is seen by more people.
    This contributes to increased brand awareness and recognition.

  5. Gaining a Competitive Edge: A good SEO strategy provides an advantage over competitors.
    The higher ranking of the website can ensure that competitors can get ahead of competitors.

  6. Cost-Effective Marketing: SEO is a cost-effective marketing strategy used to generate organic traffic.
    Compared to other marketing methods, it usually provides longer-term results at a lower cost.

  7. Improving User Experience: SEO also includes improving the user experience.
    Factors such as increasing the speed of the website and ensuring mobile compatibility provide a better experience for both users and search engines.

These contributions show that SEO is an important element for improving website performance and long-term success.

Yes, doing SEO can reduce advertising costs.
A good SEO strategy aims to generate organic traffic, and this traffic is more cost-effective than paid advertising campaigns.
Here are some reasons that contribute to SEO's potential to reduce advertising costs:

  1. Organic Traffic: SEO allows the website to rank higher in search engines, which in turn drives more organic traffic.
    Organic traffic is the result of a longer-term strategy that is achieved without paying for advertising.

  2. Long Term Impact: A well-structured SEO strategy provides long-term results.
    Quality content created with a good content and linking strategy increases the authority of the website over time and ensures continuous organic traffic.
    This allows you to avoid constant ad spending.

  3. Reduction in Advertising Costs: With the effective implementation of SEO, the need for advertising may decrease.
    Because ranking higher in organic search results can reduce ad spending or reduce the need for advertising.

  4. Alternative to Ad Spending: SEO can reduce ad spending by enabling the website to generate organic traffic or free up the ad budget for alternative uses.
    For example, it can be spent on creating more content or improving the user experience.

However, the process of SEO to reduce advertising costs can take time and in some cases may not show immediate results.
Furthermore, SEO requires time, resources and expertise to be implemented effectively.
For this reason, it is often recognized that the most effective marketing strategy for a business is a balanced combination of advertising and SEO.

SEO agencies are professional firms that offer various services to make their clients' websites more visible in search engines.
The functions of SEO agencies include:

  1. SEO Strategy Development: Creating an SEO strategy that fits the needs and goals of their clients.
    This strategy can include various components such as keyword research, content optimization, technical SEO, link building and user experience improvement.

  2. Keyword Research: Identifying and targeting keywords that potential customers can use to find the website.

  3. Content Strategy and Creation: Creating SEO-friendly content or optimizing existing content.
    This ensures that the website delivers valuable content that aligns with targeted keywords.

  4. Technical SEO Optimization: Optimizing the technical infrastructure of the website.
    This includes technical details such as page speed improvement, editing URL structures, creating a sitemap.

  5. Link Building: Acquiring inbound links (backlinks) from other high authority and relevant websites.
    This increases the authority of the website and helps to achieve higher rankings in search engines.

  6. Performance Analysis and Reporting: Use analytical tools to monitor the performance of the website and provide regular reports.
    These reports help to assess the impact of the work done and shape future strategies.

  7. Consulting and Training: Providing consultancy to clients on SEO and organizing trainings.
    This helps clients to better manage and understand their own websites.

SEO agencies usually offer customized services to suit their clients' needs and budgets and develop strategies to ensure that their websites attract more traffic organically.